Concepts like this are abundant in our society, but they don't have the power, regardless of their merit, to overcome the status quo. They are simply too difficult, short of a complete meltdown of our society, to implement and present a threat to the status quo, making them helpless targets to the vast propaganda network the status quo enjoys.
I don't think the wealth of Bezos, in isolation from his ability to manipulate the economy and our government, is a problem. The main issue is not his wealth, but the lack of wealth of the working class as measured by its ability to secure the guarantees of our Constitution. This makes them a failure of our elected government, not business.
Our federal government is the monopoly issuer of our currency and is Constitutionally mandated to create it as needed for "the general welfare" which is defined by those guarantees. Once we allowed our citizens to become dependent upon business for their basic necessities we moved from a "free market" to violation of that mandate to greatly favor people like Bezos or any other business owner/CEO.
Our government, the foundation of our society, gave up its citizens as fodder for capitalists to use as they wish. This has been a somewhat variable effect of our government's failing between the New Deal and current extremes of neoliberalism, but the erosion of the public purpose has seldom been reversed in America and shows little hope of doing so before the inevitable collapse of our society and our eco-system.
The answer is much simpler than revamping the entire structure of our economy around shared ownership of the means of production. We can best oppose the power of extreme wealth by simply making it irrelevant to the public purpose, funding that purpose with whatever number of new dollars is necessary to assure citizens of their basic necessities and a dignified living standard in exchange for their time/labor.
This would be easiest to accomplish by guaranteeing a public service job for anyone who wants one and paying a wage that allows that dignity. It doesn't matter who manages such a program as long as it is funded with new dollar creation by Congress. The states/cities would gain great advantage from the available labor and federal dollars would flow, automatically and countercyclical to the business cycle, to areas where they are needed.
Placing the deepest pocket in society, that controlled by Congress, as the standard for business to compete with to gain its workforce would break the dependency upon business as the source of prosperity/productivity, making Bezos, and his fellow billionaires, irrelevant and their money unnecessary to the common welfare. Then we will see some regulation and taxation with some real teeth to incentivize better behavior from them.
